New marketing data services intend to boost Alibaba Group Holding Ltd (NYSE: BABA) financial results even with shares that are already among the best in the market totaling to 62.5 percent. Analysts believe that $190 will be the 12-month price target, representing 33 percent upside from Monday’s close.
Alibaba intends to expand to data monetization from traffic monetization which will allow them to tap into the non transaction based corporate budget. This includes customer service, market research, and brand awareness. Financial returns from data monetization through ad products will result in high margin business and expanding will definitely result in growth earnings and sustainable revenue.
Alibaba’s consumer buying decisions can definitely be sold based on its valuable data. With more than 500 million customers, the company recently launched its new “Uni Marketing” data solution to measure effectiveness of corporate ad campaigns.