Amazon.com, Inc. (NASDAQ: AMZN) and Microsoft Corporation (NASDAQ: MSFT) on Wednesday announced that they are partnering to allow integration between their digital assistants.

Customers now are able to activate Microsoft’s assistant Cortana when they are using Amazon’s Alexa, while Cortana’s users can also access to Amazon’s Alexa.

"Ensuring Cortana is available for our customers everywhere and across any device is a key priority for us," said Satya Nadella, CEO of Microsoft, in a press release Wednesday. "Bringing Cortana's knowledge, Office 365 integration, commitments, and reminders to Alexa is a great step toward that goal."

The partnership will help Alexa and Cortana better compete with Google Home and Apple’s upcoming HomePod. The integration will also allow users to access both digital assistants’ exclusive features. For example, you can use Microsoft’s Cortana to access Windows 10 products, while you can ask Alexa to shop on Amazon and control smart home devices.

"There are going to be multiple successful intelligent agents, each with access to different sets of data and with different specialized skill areas. Together, their strengths will complement each other and provide customers with a richer and even more helpful experience," Jeff Bezos, founder and CEO of Amazon, said in a press release.