Saudi Arabia’s Ministry of Culture and Information announced on Wednesday that it granted the first cinema operating license to AMC Entertainment Holdings Inc (NYSE: AMC). In a decision in December, the Ministry of Culture and Information announced that commercial cinemas would be allowed to operate in the Kingdom from early 2018, for the first time in more than 35 years.
AMC plans to open the Kingdom’s first cinema theater, in Riyadh, on April 18. This follows the signing of a memorandum of understanding (MoU) between AMC and the Public Investment Fund (PIF) in December 2017 to explore potential trade cooperation opportunities.
With a population of more than 32 million, the majority of whom are under the age of 30, Saudi Arabia is set to become the largest market for movie-goers in the Arabian Gulf region.
“The granting of the first license marks the opening of very significant opportunities for exhibitors. The Saudi market is very large, with the majority of the population under the age of 30 and eager to watch their favourite films here at home,” said Dr. Awwad Alawwad, Minister of Culture and Information.
“The aim of Saudi Vision 2030 is to improve the quality of life for Saudi families by providing an array of entertainment opportunities. The restoration of cinemas will also help boost the local economy by increasing household spending on entertainment while supporting job creation in the Kingdom,” Dr. Alawwad said.
Adam Aron, CEO and President of AMC Entertainment said, “AMC has been extraordinarily impressed by the imagination to move Saudi Arabia forward as detailed in Vision 2030, and we have been emboldened by the professional, gracious and warm welcome we have received from the Ministry of Culture and Information, from the Public Investment Fund and from every Saudi institution and individual with whom we have been in contact. We greatly look forward to serving the people of Saudi Arabia with truly world-class theaters all across the Kingdom.”