Burger King is trying to take on McDonald’s “Happy Meals”, one of its most iconic menu items by introducing “Real Meals” boxes that let the customer choose how they feel. Clearly, Burger King understands that nobody is happy all the time.
It is reported that the new boxes, dubbed Real Meals, come in a variety of different moods - and “happy” isn’t one of them. The Real Meal moods include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal.
The Florida-based burger chain said it partnered with Mental Health America on the campaign for Mental Health Awareness Month, which kicks off in May. A film to support the initiative launches today on YouTube.
According to a press release from Burger King, “A natural extension of encouraging people to “be their way” is encouraging them to “feel their way.” With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.”
The “Real Meals” boxes are available while supplies last at select U.S. restaurants when ordering a WHOPPER® meal. The WHOPPER® Sandwich is a one-fourth pound of savory flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a soft sesame seed bun. The guests can find the limited-edition meals starting today at select restaurants in Austin, Seattle, Miami, Los Angeles and New York City.