FinancialBuzz.com’s latest Buzz on the Street Show: Featuring Our Corporate News Recap on “Koios Beverage Corp secures purchase order with Walmart; to supply 1,094 locations across the US”
Koios Beverage Corp. (OTC: KBEVF) (CSE: KBEV) announced it has signed a vendor agreement with Walmart Inc, the world’s largest retailer. Now, Walmart will soon be adding the Koios beverage line to its new functional beverage set. Initially, Koios products will be available in 1,094 Walmart locations across the United States. The products will also be available through Walmart’s online portal at www.walmart.com and will be available in stores April 1st of 2019.
Koios Beverage Corp. develops and distributes nature-based products that boost brain function, enhance health, and improve productivity. Its core vision is to help a billion people worldwide live more productively through the development of nootropics, which are supplements that improve cognitive abilities.
Walmart Inc. (NYSE: WMT) is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969
Consumers all around the world drink a variety of beverages, whether it’s soda, coffee, tea, energy drinks, or water. The marketplace is very diverse and offers consumers endless options. The industry is mainly being bolstered by sales within the carbonated drinks segment, however, the growing health awareness and lifestyle changes that the population is going through is causing the rapid emergence of functional drinks and bottled water. Governments are also implementing policies in order to raise societal awareness. While the two segments have always been prevalent, they were constantly overshadowed by the wide exposure of carbonated beverages. In combination with the dominance of carbonated beverages and the acceleration within the functional and bottled water segments, the marketplace is expected to witness immense growth. According to data compiled by Grand View Research, the global non-alcoholic beverage market was valued at USD 967.3 Billion in 2016 and is expected to grow at an estimated CAGR of 5.8% between 2017 to 2025.
The functional beverage segment, in particular, is expected to witness the fastest growth rate within the product segment over the forecast period. The research suggests that the growth is attributable to the rise of smart consumers that are more value oriented and concerned toward health. Specific companies have delved into the sector by targeting certain consumers in order to capture the experience of valuable and critical customers. With the information and data, companies are developing health-based products that are high in demand. Despite the growth of the functional drink segment, consumers are still heavily engaged in other sectors such as fruit beverages and sports drinks. “Growth in specialty food and beverage categories may be constrained, as the average consumer’s food budget shrinks,” states Frost and Sullivan Global Director of Agriculture and Nutrition, Christopher Shanahan. “The economic slowdown is expected to temporarily constrain consumer spending on food and beverages that employ premium pricing strategies. However, the demand for products with enhanced health and wellness benefits is expected to remain in place. Consumers are going to maintain their health and wellness goals by clipping more coupons and choosing more store or private label brand alternatives.”
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