Disney+ Surpasses 22 Million Downloads on Mobile Devices

Published on: 12 Dec, 2019

Walt Disney (NYSE: DIS) shares continued to gain on Wednesday after an app-tracking company reported that Disney+ had over 22 million downloads on mobile devices since its launch, according to CNBC.

Nearly a month ago, Disney reported that its streaming service had 10 million sign ups through smart TVs, mobile devices and desktops after its first day. Initially, the number of subscribers was three times higher than analysts had projected, however, it was not clear at the time how many customers were from free promotions such as the one-year free subscription for Verizon (NYSE: VZ) customers.

Independent app-tracking company, Apptopia, highlighted that Disney+ streaming app has averaged 9.5 million active mobile users, ranking in the top spot in both the Apple (NASDAQ: AAPL) and Google (NASDAQ: GOOGL) app stores. Apptopia also mentioned that it does not know how many of the users are from free trials.

Apptopia’s measurement only accounts for mobile devices and does not include usage on devices like smart TVs, Roku (NASDAQ: ROKU) boxes, Apple TV, or desktop browsers. While Apptopia does not know how many users are free trial members, the Company noted that Disney has already brought in USD 20 Million in revenue from the app.

Apptopia also mentioned that Disney+ does not seem to have hurt mobile traffic for other rival streaming apps. Downloads and streaming time for AT&T’s (NYSE: T) HBO Now and Amazon (NASDAQ: AMZN) Prime Video have been unaffected by the launch. Although, Netflix (NASDAQ: NFLX) saw a brief dip in mobile traffic during the launch of Disney+, but quickly resumed to normal levels.

Related apps such as Disney-owned Hulu and ESPN has also benefited, as more users opted to purchase the Disney+ bundle. Moreover, Apptopia said that Roku has been experiencing more engagement due to the number of people watching Disney+.  

Disney so far has only launched Disney+ in four countries outside of the U.S., but the U.S. alone accounts for 85% of the downloads and daily users. The app is expected to launch on a global-scale next year, starting in Western Europe in March, then Latin America and Eastern Europe by the fall.

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Bryan Shin

Email: Bryan@financialinsiders.com

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