On Friday, Facebook, Inc. (NASDAQ: FB) announced a new feature that would allow users to order food from local restaurants right through the app. The company has been partnering with a couple of businesses such as Delivery.com, EatStreet, Slice, DoorDash, ChowNow, Zuppler, and Olo instead of competing directly with other food ordering services. Facebook is also working directly with restaurant chains which include Denny’s, Five Guys, Chipotle, and many more.
Under the new option “Order Food” in the Explore menu in the app, users can browse restaurants in the area and select “Start Order” once decided on what to pick. Orders are then placed for either takeout or delivery and users can use existing accounts that are connected through other parties such as Delivery.com. Non users can immediately sign up for an account directly through the Facebook app. Friend reviews will also be posted to help users make a decision on where to eat.
Last fall, Facebook announced a deal with Delivery.com and Slice that would allow Facebook users to place orders from supported restaurants through their own Facebook Pages as an act to help develop a deeper relationship with food ordering companies. Facebook shares were up 1% in early trading on Friday.